It is generally said that a website becomes obsolete after 4 or 5 years. The web domain is in constant evolution, graphically and technically. An aging website can no longer meet the needs of the company, the expectations of Internet users and search engines. It is therefore strategic to update it in order to propose a functional, modern and unique site.
However, this decision is not trivial. It requires significant work and must bring a real benefit to the company. Here are 8 reasons that can help determine if a website needs a redesign.
1- The graphic design of the website is outdated
When browsing the website of your competitors, you may have the impression that your website is graphically outdated, that it gives your company an unmodern image. Some companies abandon their site over the years. A visual redesign is therefore necessary. A web professional specialized in redesigns will propose the following axes :
- definition of the need,
- graphic integration,
- addition of content,
- work on your SEO.
2- The site is not well positioned in search results
SEO, also known as search engine optimization, must be a subject addressed from the first stages of the creation or redesign of a site. If this was not the case, it is likely that many optimizations are still possible on the website to better position the keywords in search engines.
There are simple solutions to improve the search engine optimization of a site (optimization of title tags and meta descriptions), but sometimes it will be necessary to consider heavier measures. Because SEO is partly linked to the technical performance of a site. Consequently, a poorly structured site will be strongly penalized. A redesign can therefore be really beneficial for SEO.
3- The structure of the site no longer meets your needs
In addition to no longer meeting the expectations of users, an outdated website also no longer meets the needs of the company. A company evolves with time and its products or services have probably evolved as well.
To solve this problem, a work of analysis and redesign of the tree structure and contents is necessary. A website with outdated content creates a gap between the commercial discourse of a company and the perception that customers have of it.
4- The site does not adapt to mobile formats
The site is functional on the computer but does not display well on mobile devices? Today, more than half of the users browse the internet from their phone or tablet, and this trend is growing year after year. It is therefore essential to offer users a version of the site adapted to the mobile support, in order to guarantee them a good experience, whatever the format of the screen consulted. This advice is also taken up by the American giant Google, which gives more prominence in search results to websites designed to offer a good user experience on a smartphone.
5- The site lacks functionality
The graphic, technical, SEO and responsive aspects must be worked on in order to make a site efficient. But to reach the set objectives and maximize performance, a site must also include practical features, which, in addition to offering a more pleasant experience to users, can help differentiate it from competitors. These are for example a blog, contact forms, the declination of the site in different languages, the creation of a private personal space or the tracking of orders in the case of an e-commerce site.
6- The site is complicated to administer by yourself
Some websites are difficult to administer from a technical or financial point of view if the web service provider invoices all modifications requested by the customer, for a simple change of text or the setting on line of a new article of blog for example.
Not having control over your content is a good reason to redesign your website. The idea is to be trained by the provider to be able to manage the content of your website yourself. The WordPress CMS offers for example a very intuitive administration interface, easy to learn.
7- User experience and conversion rates are not optimized
UX/UI design is a “discipline” that has become very popular in recent years. It is about optimizing the user experience on the website in order to increase the efficiency of the website. The user finds immediately the content he is looking for and the company optimizes its sales.
This is done through different actions :
- flattening the tree structure to optimize the hierarchy of the pages/information
- adding call-to-actions and links
- optimizing the design
- setting up animations that make reading more fun
- improvement of the quality of images and videos
- work on the purchase tunnel for e-commerce sites
- rewriting texts for more clarity
All these actions will ultimately aim to increase the conversion rate.
If you check several of these boxes, it may be time to contact a qualified web agency to assist you in the redesign of your website.