Google’s John Mueller said that when it comes to toxic links pointing to your site, you can ignore them.
If these links keep you up at night and it makes you feel better, you can disavow them, but you don’t have to.
Instead, John Mueller advises doing nothing and moving on.
In the tweet below, you can see a toxic link report provided by SEMrush. Indeed, many SEO tools set up analyses of links deemed toxic, but John Mueller advises not to pay attention to them.
He says, “Some tools make assumptions about Google that are not correct.”
Here’s the tweet:
You should just ignore that. Some tools make assumptions about Google that just aren’t correct.
– 🐄 John 🐄 (@JohnMu) January 6, 2022
John had stated in the past that Google does not have a concept of toxic domain and most sites do not have links considered toxic. If a link is not relevant to your site, Google will simply ignore it when calculating your ranking.
He goes on to say that if you really want to, you can disavow them via the disavow tool.
Did you buy links, and can’t clean them up? Disavow them. We don’t have a notion of “toxic” links.
– 🐄 John 🐄 (@JohnMu) January 6, 2022
In conclusion, do not necessarily trust the automatic reports issued by your SEO tools. A manual and nuanced approach will always be preferred in this field which is anything but an exact science.
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