Category: seo

Chatgpt is an online tool that you can use to make your website more search engine friendly. You can create a summary of your current content, generate ideas for terms and phrases that people are likely to type into the search engine, and even create code snippets that can be used in your web pages. This will help your site rank well and improve your site traffic, especially if your site contains a lot of content.

Summarize existing content

A new AI powered technology called ChatGPT has made it possible to quickly summarize existing content. This is a great way to increase search engine rankings and drive traffic to your website. However, there are a few things to know before you start using it.

First of all, the output from ChatGPT isn’t always 100% accurate. It’s designed to be truthful, but there are also some limitations that can limit its reliability.

Another limitation is that the output is limited to events that occurred before 2021. If you want to use it to analyze content that was created after that date, you’ll need to rely on another program.

Even though the data is limited, it’s still a valuable tool for search engine optimization. ChatGPT can identify related keywords and suggest ideas for content that may be relevant to the topic. Moreover, it can create headlines for blog posts.

You can also use ChatGPT to analyze web page content and suggest subheadings and structures for new content. Lastly, it can generate meta titles and descriptions that are optimized for the search engines.

Generate ideas for terms or phrases

ChatGPT can help content marketers by generating new ideas for terms and phrases that can be used in their SEO efforts. It can analyze keywords and suggest long-tail keywords, as well as create meta titles, descriptions, and structure for new content.

However, while it is an impressive tool, there are a few things you should keep in mind. For starters, you should avoid writing in a way that makes the program misunderstand your input. Rather, you should write clearly and concisely. You should also make sure you use relevant keywords.

In addition, the results may not always be accurate. Since it is a machine, it will not be expected to provide you with the exact details of a prompt. Rather, it will only be able to tell you about the most important features, such as long-tail keywords, the most appropriate structure, and a group of related keywords.

If you want to use ChatGPT to generate ideas for SEO, it is recommended to create a prompt that is a few steps ahead of its game. One way to do this is to write a question that is specific and concise. This will give it an easier time interpreting your input and generating good results.

Create code snippets

ChatGPT is a chatbot that can write content. In addition to writing, ChatGPT can also help you optimize your content for better rankings. This includes creating meta descriptions and answering HARO queries. Using this AI-powered conversational tool will save you time and research.

A snippet is a smaller piece of code that can be copied and pasted into your content. The OpenAI API allows developers to generate code snippets. These can be used to optimize existing content for better rankings, or to build a custom web page.

The Chat GPT model uses a large amount of data from the Internet to train its system. It can then generate code snippets based on specific inputs and outputs. Using this type of artificial intelligence will help you improve code quality and learn new technologies.

The main thing to keep in mind when using ChatGPT is that it works best when you give it specific instructions. That way, you’ll get the most accurate results possible.

Migrate websites to new technologies

ChatGPT is an artificial intelligence tool that is gaining popularity in the digital marketing industry. The technology is being used to create content that can help to drive traffic to a website. It can be used to write blog posts, ad copy, and meta descriptions.

This technology is gaining a lot of attention because of its ability to quickly write SEO content. However, it also comes with a few limitations. Firstly, it doesn’t understand current events. Secondly, it has limited data, especially as far as the responses are concerned.

Another limitation is that it cannot be used to produce SEO content on recent events. This means that it won’t be able to provide accurate and relevant information on any given topic.

On the other hand, it can cluster keywords in a manner that makes them resemble one another. It can then generate content for ad copy, meta descriptions, and webpages.

Google’s John Mueller said that when it comes to toxic links pointing to your site, you can ignore them.

If these links keep you up at night and it makes you feel better, you can disavow them, but you don’t have to.

Instead, John Mueller advises doing nothing and moving on.

In the tweet below, you can see a toxic link report provided by SEMrush. Indeed, many SEO tools set up analyses of links deemed toxic, but John Mueller advises not to pay attention to them.

He says, “Some tools make assumptions about Google that are not correct.”

Here’s the tweet:

You should just ignore that. Some tools make assumptions about Google that just aren’t correct.

– 🐄 John 🐄 (@JohnMu) January 6, 2022

John had stated in the past that Google does not have a concept of toxic domain and most sites do not have links considered toxic. If a link is not relevant to your site, Google will simply ignore it when calculating your ranking.

He goes on to say that if you really want to, you can disavow them via the disavow tool.

Did you buy links, and can’t clean them up? Disavow them. We don’t have a notion of “toxic” links.

– 🐄 John 🐄 (@JohnMu) January 6, 2022

In conclusion, do not necessarily trust the automatic reports issued by your SEO tools. A manual and nuanced approach will always be preferred in this field which is anything but an exact science.

Since its launch in 2018, Google Discover has had over 800 million monthly active users.

What is Google Discover?

First launched in 2016 as Google Feed, Google has since revamped this feature of the Google mobile app to its current version – Google Discover. With Discover, Google has turned the verb “to google” from active to passive by eliminating the search function altogether. With this format, Google selects items for each user based on their interests, recent searches and location.

Google Discover is available on Android, iPhone and iPad via the Google mobile app or in your smartphone browser at google.com

Google Discover adopts the same behavior as AI-driven social networks like TikTok, in which an algorithm personalizes a user’s feed based on their interests.

These personalized results are continually updated with new content suggestions based on:

• Search activity and search history.
• Information from contacts and applications.
• Location settings and location history.
• Recently published content.

How do you optimize your site for Google Discover?

As with any traffic-generating feature related to Google, SEOs around the world are naturally trying to understand it and, more importantly, optimize it. Even though the first iteration of Discover was released in 2016, there are still a lot of unknowns around what Google Discover means for SEO.

Optimizing for Google Discover is not completely left to chance, however!

The best way to optimize your content for Google Discover is to keep doing what you’ve always done. Most importantly, continue to produce content with the user in mind (not Google’s bots).

How does content appear in Google Discover?

To appear in the Google Discover feed, a piece of content must meet the following criteria:

Be indexed in Google.
It must not violate Google’s search feature policies.
Okay, you’re going to tell me that doesn’t get you very far… and you’re right.

Let’s try to go a little further.

How do you optimize content for Google Discover?

When you create SEO optimized content, you naturally optimize it for Google Discover because it largely follows traditional ranking criteria. However, there are several optimization practices that are especially important to appear in a user’s Google Discover feed.

Optimize your content for E-A-T

Need a memory refresher? E-A-T stands for:

1. Expertise
2. Authority/popularity (Authoritativeness)
3. Trustworthiness

E-A-T is the basis of a good SEO and is gradually replacing the traditional foundations: technical – content – popularity, which have become a standard to be respected beyond SEO.

Without these three building blocks, you won’t rank well. On the other hand, if you base your SEO strategy on the 3 E-A-T pillars, Google will reward your content by allowing it to appear in Google Discover.

Don’t build your titles for clickbait

Google will naturally reject anything that looks like clickbait or spam. A good page title should be honest and convey the content of the article without overpromising or exaggerating.

Include high quality images

The Google Discover service has abandoned the meta description in favor of images. (A picture is worth a thousand words… or 120-150 characters.) Since Google Discover relies heavily on visuals to describe the article’s subject matter, incorporating compelling images into your content is essential to showing up.

Optimize your pages for mobile use

We already know that optimizing for smartphones is a key factor in SEO and in digital marketing in general. The arrival of Google Discover puts more emphasis on this factor, as this feature is mobile-only. You can take Google’s mobile optimization test to see if your site is optimized. But honestly, in this day and age, if your site isn’t thought out for smartphones, there’s a big problem!

Produce content that sticks to the news

Google Discover aims to bring hot news content to users as quickly as possible. With that in mind, consider feeding the AI the latest news related to your industry. In fact, to appear in Google Discover, we recommend that you produce content that sticks to the news.

Take a look at Google Trends to see what’s trending in the news.

One study found that the majority of URLs featured in Google Discover only receive traffic for 3-4 days: most of that traffic occurs on the first or second day after they are published.

Conclusion

While Google Discover can potentially impact all industries, some have been impacted more than others on this feature.

Another study found that 46% of a sample of Google Discover URLs were news sites and 44% were e-commerce sites.

In contrast, pages in the following sectors accounted for only 1-2% of URLs appearing in Google Discover:

• Health
• Education
• Finance
• Travel
• B2B
• Automotive

If your site falls into any of the above areas, the majority of your traffic will still come from Google search, but not necessarily from Discover. Keep in mind, however, that 1% is still 1 million clicks annually.

Almost 9 months after the launch of Google Page Experience on mobile, the deployment of the update on desktop has just been announced. As a reminder, the objective of this update is to integrate criteria related to the user experience, such as Core Web Vitals indicators for example, in the method of evaluating pages.

What are the criteria of Google Page Experience on desktop?

The ranking is based on the web experience signals on the page, which are already used on mobile. Google recommends certain performance thresholds to be reached for certain indicators, such as loading time for example. To evaluate the latter, the Core Web Vitals are measured:

• CLS (Cumulative Layout Shift): an indicator that measures the visual stability of the user interface. According to Google, a good CLS score is between 0 and 0.1, and beyond 0.25, it is a bad score.
• FID (First Input Delay): an indicator that measures interactivity. According to Google, a good FID score is below 100 milliseconds, and above 300 milliseconds, it is a bad score.
• LCP (Largest Contentful Paint): indicator that measures the loading time. According to Google, a good LCP score corresponds to loading the largest visible element of a web page in less than 2.5 seconds. Beyond 4 seconds, it is a bad score.

Other criteria that are taken into account on desktop are HTTPS security and the absence of intrusive interstitials. Unlike the mobile version, usability is not one of the elements that count in the Page Experience update on desktop. The firm says that “when a site has separate URLs for desktop and mobile, with proper configuration, the signal is based on the URLs that users see on desktop.”

Google also says that they “help site owners analyze the performance of their desktop pages in terms of on-page experience through a Search Console report”.

What impact does this update have on SEO?

Announced since 2020, then deployed on mobile in June 2021, this update on desktop should not surprise web professionals. Indeed, many sites have already anticipated its arrival by optimizing their user experience.

Google Page Experience for desktop should not cause major disruptions in the ranking of sites. Moreover, the search engine specifies that quality content remains essential to benefit from a good referencing, all bet on the user experience will not be enough.

However, be careful, because with equivalent content, it is this point that will make the difference, so it is essential not to neglect it. It is urgent for SEO experts and site owners to take care of it now, if it is not already done.

Already fully active since August 2021 on mobile, the update has just started to be deployed on desktop, and should be fully available by the end of March 2022.